The Service Advisor
Summit

The Complete Front-of-Shop Training Event for Service Advisors, Customer Service & Shop Owners

📅 October 24–25, 2026
📍 Sheraton Novi, Novi, Michigan

This Event Is Built For Your Entire Front-of-Shop Team

Service Advisors

You know how to write up a car. After this weekend you'll know exactly how to present an inspection, ask for the sale with confidence, and handle every objection without feeling pushy. Your ARO will show it Monday morning.

CSRs

The phone call is where it all starts. Most shops are losing customers before they ever walk through the door. You'll master every interaction from the first ring to the final follow-up, turning callers into loyal clients.

Shop Owners

You can't fix what you can't see. Come with your team, experience the same training side by side, and leave with a shop that speaks the same language from the counter to the bay. The alignment you build this weekend will outlast any process manual.

Real Shops. Real Results.

Shop owners and service advisors who have applied the ServiceAdvisorTraining.com system are seeing measurable results. Fast.

"I'm going to go big here. I think we can double our repair order. I think we can make it happen with the inspection process and the sales process they laid out for us."

Mike, Shop Owner, New Milford, CT

"I know it's geared toward service advisors but even for CSRs, it's amazing the amount of information that was given. A wealth of information."

Brittany, CSR, Fredericksburg, VA

"My favorite thing were all the tangible items we received. The phone scripts, the checklists to make sure you're hitting all the right points every time a customer calls. I'm going back and reprinting them so I have them arm's length every single time."

David, Service Advisor, Lake Hopatcong, NJ

"The sales process was really key for us. We needed a more formal system and now we have one."

Rick, Shop Owner, Annapolis, MD

These are real attendees from our last live training event. The strategies they experienced are the same curriculum coming to Novi on October 24 and 25, 2026.

What You'll Learn

Every module follows the real customer journey from the first phone call to the final follow-up. You won't learn theory. You'll walk through your own workday and discover exactly where the money is being left on the table.

Two Days. The Complete Front-of-Shop Sales Cycle.

Day 1 | Saturday, October 24

  • The incoming phone call

  • Customer Service Excellence

  • The Vehicle Write-Up

  • The Inspection Process

  • Selling Diagnostics with Confidence

  • Building a Profitable Estimate

  • Solving Price Shoppers

Day 2 | Sunday, October 25

  • Presenting the Inspection to the Customer

  • Asking for the Sale

  • Overcoming Objections

  • Presenting Financing Option

  • Client Pickup and Follow-Up

  • Using AI in Your Shop

  • Live Role Play and Coaching

Meet Your Presenters

Learn From People Who Have Actually Done It.

Gerry Frank
Co-Founder Maverick Shop Owners
Co- Founder ServiceAdvisorTraining.com

With over 35 years as an automotive shop owner and 20 years coaching service teams across the country, Gerry brings real-world experience to every training. He has been behind the counter, run the numbers, and built successful shops from the ground up. When Gerry teaches, it is not theory. It is what actually works.

Laura Frank
Co-Founder Brakes for Breasts
Customer Service Specialist

Laura brings warmth, precision, and deep practical knowledge to the customer experience side of shop operations. Her focus is on the communication skills, phone techniques, and client relationship strategies that turn a first call into a lifelong customer. CSRs and advisors alike leave her sessions with tools they can use the same day.

Bill Hill
Owner Mighty Auto Pro
Co-Founder ServiceAdvisorTraining.com

Bill is the owner of Mighty Auto Pro in Medina, Ohio and was named Top Shop Owner in the Nation by Ratchet and Wrench magazine in 2013. He built his shop into a multi-million dollar operation by putting people first. He brings that same philosophy to the training room, teaching service advisors how to present options, build value, and close with confidence without ever feeling like a salesperson.

Leigh Anne Best
Co-Founder Brakes for Breasts
Customer Service and CSR Trainer

Leigh Ann knows the front desk from the inside out. Her expertise covers everything from scheduling and intake to handling difficult customers and turning complaints into loyalty. Her straightforward, practical approach gives CSRs the confidence and the scripts to handle anything that comes through the door.

Skyler Mayne
Customer Service Specialist

Featured on the cover of Auto Service Leader magazine, Skyler Mayne was called a rockstar customer service representative who has redefined what is possible for the position in the automotive industry. Working alongside Bill Hill and Leigh Ann Best at Mighty Auto Pro, Skyler helped build a customer service model that Auto Service Leader declared sets the new standard for the industry. She brings that same energy and expertise to the Summit stage, giving CSRs and advisors a real-world example of what exceptional looks like.

Choose Your Seat

Early bird pricing ends August 31 or when the first 25 tickets are sold, whichever comes first.

General Admission

Individual Service

Advisor or CSR

Regular price: $597

Early bird price: $497

You save $100

Owner + 1 Advisor

Owner plus one Service Advisor or CSR

Regular price: $697


Early bird price: $597

You save $100

Shop Package

Owner plus up to 2 advisors or CSRs

Regular price: $897

Early bird price: $797

You save $100

Best value for shops bringing a team

FAQs

Everything You Need to Know About the Service Advisor Summit

Who is this event designed for?

The Service Advisor Summit is built for service advisors, customer service reps, and the shop owners who want to grow their team. If you or your team are the primary customer-facing roles in your shop, this event is for you.

Do I need to bring my whole team?

You can attend solo, but the shop package is designed so you get the most value by bringing your owner and advisors together. When everyone learns the same system at the same time, implementation is faster and results come sooner.

I'm a shop owner. Should I attend?

Absolutely. The number one reason training fails is that the team learns it but the owner does not support it. When you are in the room you leave with the same language, the same tools, and the ability to reinforce everything your team learns on Monday morning.

What is included with my ticket?

Every ticket includes full two-day access to all sessions and your personally annotated training workbook to keep and use as your ongoing training manual.

Where do I stay?

A room block is available at the Sheraton Novi at $139 per night plus tax.
CLICK HEREto make your reservations. THE ROOM BLOCK PRICING ENDS Wednesday Sept 23.

What if I want to continue the training after the event?

ServiceAdvisorTraining.com offers an ongoing monthly membership at $597 per month for your entire shop. We will share full details at the event with a special offer available only to Summit attendees.

Join us Saturday Evening - The VIP Dinner

A Private Dinner Exclusively for Shop Owners

After Day 1 wraps on Saturday, a select group of no more than 20 shop owners will
join Gerry, Laura, Bill, Leigh Ann and Skyler for a private dinner.

No presentations. No slides. Just real conversation about what you experienced that day,
what is working in shops right now,
and what the best operators are doing differently.

Limited to 20 seats.
Current ServiceAdvisorTraining.com member shop owners attend as our guests at no charge.
Non-member shop owners can add the VIP Dinner for just $97.

Shop owners only. Limited to 20 seats. Current member shop owners — your complimentary spot is included at checkout.